THIS ISN'T JUSTA BUSINESS.IT'S A MISSION.
Roach Roofing Company was built on a simple belief: Wisconsin homeowners deserve a contractor they can actually trust.
DAD. HUSBAND.ENTREPRENEUR.
I'm Brandon Roach — founder of Roach Roofing Company and proud member of the BR Construction family. I'm a dad to four amazing kids: Emersyn, Sawyer, Madisyn, and Jens. My wife Melissa and our dog Boone round out the crew at home.
I started Roach Roofing because I saw too many homeowners getting taken advantage of by contractors who didn't care about the work — or the people they were doing it for. That's not who we are.
I lead with passion and believe in providing massive value in everything we do. This company is a vehicle to create opportunities — for my family, my crew, and the communities we serve across Northwestern Wisconsin.
We're based in Ladysmith, WI, and we're proud to be part of the BR Construction family — a trusted name in quality contracting across Wisconsin.
"TO DELIVER TOP-TIER SERVICE, CREATE LASTING VALUE, AND SET A NEW BENCHMARK FOR QUALITY AND INTEGRITY IN EXTERIOR REMODELING."
OUR CORE VALUES
Honest Service
We'll tell you what you actually need — not what makes us the most money. Your trust is worth more than any single job.
Certified Craftsmanship
Malarkey Emerald Pro. LP SmartSide Certified. RainDrop Pro. We invest in certifications because your home deserves the best.
Community First
We live here. We raise our families here. Every home we work on is in our community — and that means something to us.
Massive Value
We believe in delivering more than expected on every job. That's how you build a reputation that lasts.
THE MINDSET BEHINDROACH ROOFING
Brandon shares the philosophy that drives everything we do — from how we treat customers to how we approach every single job. This is what sets us apart.
CERTIFIED. TRUSTED. PROVEN.
Malarkey Emerald Pro Certified Contractor
One of the highest certification levels offered by Malarkey — reserved for contractors who demonstrate exceptional installation quality and customer service.
LP SmartSide Certified Installer
Certified to install LP SmartSide engineered wood siding products with the full manufacturer warranty backing.
RainDrop Pro Certified Installer
Certified installer of the RainDrop Pro leaf guard system — the industry's most trusted gutter protection solution.